By David Rodriguez
As a graphic designer, I find there is something magical in viewing vintage advertisements, especially from the ’50s and ’60s. From the photographic/illustrative choices to the verbal style of the copy, it’s possible to get a small sense of what culture was like back then. Ravinia’s old program books contain a wealth of these vintage advertisements, with companies pitching such varied products as stereos, records, fashion, pianos, jewelry, and more.
What really makes these interesting is how they reveal the demographics of the Ravinia audience and the sense that advertisers hoped to get some of that Ravinia magic to rub off on their products. Some of my favorites make overt references to Ravinia, many containing photographs or illustrations of the park itself to make the Ravinia connection that much stronger. The selection below focuses on these very ads. (Click on the images below to see larger versions.)