There is something magical in viewing vintage advertisements, especially from the ’50s and ’60s. From the photographic/illustrative choices to the verbal style of the copy, it’s possible to get a small sense of what culture was like back then. Ravinia’s old program books contain a wealth of these vintage advertisements, with companies pitching such varied products as stereos, records, fashion, pianos, jewelry, and more. Some make overt references to Ravinia, many containing photographs or illustrations of the park itself to make the Ravinia connection that much stronger. The selections in this post focus on these very ads.
I was surprised when I encountered a 1957 ad for the “Ravinia” Webcor turntable with very little information about its connection to Ravinia. At first I thought maybe it was just a coincidence that it shared the name of America’s oldest music festival, but further digging uncovered another ad from 1954 that gets as close as possible to referencing the festival itself without explicitly doing so. It states, “… you have the unmistakable impression that a ‘live’ orchestra is performing in your presence. That’s why the experts call the Ravinia’s performance—‘living presence.’” Coincidence? I think not.