Ravinia Backstage | The Official Blog of Ravinia Festival

Igudesman and Joo

Igudesman and Joo are in the vanguard of growing an audience through YouTube

There are two current trends in classical music presentation that are driven by a desire to connect with younger audiences, a reflection of the fear among many that the graying of contemporary audiences bodes ill for the future of the genre. There is ever-increasing adoption of visual media like YouTube to extend lines of communication beyond the live concert experience or traditional audio-only, hard-copy studio recordings. Another is

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