Igudesman and Joo are in the vanguard of growing an audience through YouTube

There are two current trends in classical music presentation that are driven by a desire to connect with younger audiences, a reflection of the fear among many that the graying of contemporary audiences bodes ill for the future of the genre. There is ever-increasing adoption of visual media like YouTube to extend lines of communication beyond the live concert experience or traditional audio-only, hard-copy studio recordings. Another is

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